Blog BookBook for Air/Retina Pro

Atlanta Photoshoot

2 September 2015

As much as we love our Charleston hometown, sometimes you gotta get away for a while. So we went down to Atlanta to shoot some new product. Those back at Twelve South HQ got some great photos from the set, and wanted to share them. Behind the scenes below the cut – Spoiler Alert! […]

BookBook Goes Big on April Fools’ Day

9 April 2014

We’ve long been amused by people who love their iMac screen sizes so much, they’ll pack them up and bring them to the local coffee house to work on them. Don’t get us wrong: We love a large screen as much as the next guy or girl, but it’s just. Not. Something. We’d. Do. So we started thinking: What if we made a BookBook for those people? How big could BookBook be?

Non-Breaking News: BookBook Saves MacBook Air From Freeway Fall

7 October 2013

The stories we hear about BookBook and its protective qualities — whether from theft, where the thief ignores the “old book” and takes everything else in your apartment, or from tumbles — are just amazing. And while this one made us feel a little sick (we can only imagine the moment when you realize you’re […]

Mashable: “There’s a MacBook Pro inside this old book”

14 March 2013

If you’re anything like Charlie White of Mashable, you don’t exactly want to shout, “Look at me! I have a MacBook!” when you’re out and about. It’s not that you’re at all unhappy to have that fantastic MacBook Pro with Retina display…it’s that you don’t want would-be thieves to be overly excited to see the […]

User Email Bag: Is that a BookBook on your Toshiba?!

12 September 2012

This just in from the user email bag: “Sorry to break the news, but my son is using one of your covers for his Toshiba ultrabook. It has an almost identical footprint to the 13.3″ MacBook Air, and I ordered your cover to protect his computer in his backpack as he lugs it around campus […]

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